Email TemplatesEmail Templates

Email marketing can be one of the most valuable tools you have at your disposal when it comes to promoting your products, converting potential customers and retaining current customers. As with any other field, there are best practices, here are just a few:

Build a Permission Based List
You have to build a permission based list of people who have signed up to receive your emails. You can acquire their addresses through a form on your website or in person at your store or at events.

Never Buy Email Addresses
Avoid buying email addresses or copying email addresses from other sources. You'll get marked as SPAM, you'll destroy your credibility and you won't see any success from disinterested recipients of your messages.

Quality Over Quantity
When you are building your email list remember that quality is more important than quantity. A list of 100 highly interested people will produce better results than a list of 1,000 random names.

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