Email Templates
Email Templates

Email marketing can be one of the most valuable tools you have at your disposal when it comes to promoting your products, converting potential customers and retaining current customers. As with any other field, there are best practices here are just a few:

Keep the Subject Short and Informative
The subject line should contain no more than 40 to 50 characters and should quickly get your message across. Follow all usual grammatical and punctuation guidelines and avoid using all caps, excessive exclamation points or repeated words such as "free free free."

Statistical Measures
Email campaigns are sometimes judged on open rates, or the percentage of people that opened the email. Keep in mind however that this tracking method requires recipients to have images turned on, and will not track those who view the email without images. A more effective measure is click-through rate or conversions.

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